Cuadrante 2025

Cuadrante is a creative brand identity and creative community project that connects, empowers, and inspires people in the fields of art, design, and architecture. It serves as a meeting point that fosters cross-disciplinary collaboration and nurtures an ecosystem where ideas flow, evolve, and generate collective impact.
During the thesis development, the Cuadrante brand and platform were restructured and strengthened with a focus on emotional storytelling to consolidate its presence within Monterrey’s cultural ecosystem. Key elements and pieces were designed, this included a visual identity, printed program, creative directory, website, digital assets, and promotional materials.
Strategies were also proposed to keep the brand active throughout the year, such as design competitions and collaborative activities. The result was a comprehensive communication strategy with a long-term vision, grounded in community, inspiration, and collaboration.